HMG Home Health Market Report
Professional, data-first identity for county market reports. Operated by ExtraSphere Media LLC. Not a consumer health app. Not a consulting firm.
Locked: Design Option A — Federal Data· Logo: Grid Mark · Tagline: “County home health market facts, organized.”
Primary logo samples
Grid Mark is the live site logo. Download static SVGs from /brand/ for decks and social.
Mark · light surface
Mark · dark surface
Horizontal lockup
Stacked · mono
Size ladder (UI)
Header, cards, and favicon-scale checks.
Archive alternatives
Explored during brand selection. Not live — Grid Mark remains the system logo.
Grid Mark
LiveMonogram HMG with a 3×3 data grid — signals structured public data without looking clinical or consumer-health.
Brief Fold
ArchiveDocument corner + HMG wordmark — “market brief / diligence PDF” at a glance.
County Node
ArchiveAbstract county node with connecting lines — local market, network of agencies, still abstract enough to stay professional.
Words that represent HMG
Primary
Clarity
County market clarity from public data.
Lead promise — clean county facts without consulting theater.
Evidence
Evidence over opinion.
Trust — CMS, HUD, Census; no invented ratings.
County-level
One county. One report.
Differentiation vs national fluff.
Tagline options
“County home health market facts, organized.”
Default — plain and professional
“Understand one local home health market in one report.”
Benefit-led
“Public data. County focus. Instant PDF.”
Punchy / short
“Market intelligence for people who already live in CMS files.”
Audience-specific
“No rankings theater. No consulting call. Just the county brief.”
Positioning against alternatives
Website imagery kit
Subtle professional stills (Imagine). Live on the homepage: hero landscape, abstract data texture, PDF product still, and county map accent.
Hero (shipped)
Section texture (shipped)
Product proof (shipped)
County map accent (shipped)
Methodology / trust band
Locked: Option A — trust architecture. Live on the homepage above the newsletter.
Option A · Trust architecture
You liked this
Methodology · Trust
Public data. Clear limits. No rankings.
Operated by ExtraSphere Media LLC
Glass architecture · institutional weight · methodology / operator trust. Live.
Option B · Section mist banner (archive)
Shortlist alt
Methodology · Trust
Public data. Clear limits. No rankings.
Operated by ExtraSphere Media LLC
Archive only — not used on the live site.
Home · Samples · Data sources
Data sources
Built from public federal data
HMG organizes files published by U.S. agencies. Not affiliated with or endorsed by HRSA, HHS, CMS, BLS, Census, or HUD.
Official datasets remain the property of their publishers. HMG is a product of ExtraSphere Media LLC.